Why I Reach Out to Businesses I Believe In
I’ve started reaching out to businesses I don’t know. Not because they asked, and not because they’re struggling. I reach […]
The First Time I Experienced Brand Culture
(Long Before I Knew What It Was) I didn’t learn brand strategy in a study hall or a boardroom. I
3 Things Every Brand Should Tighten
Before JanuarySneaks Up On You 1. Clarity of Message If someone can’t explain what you do after 10 seconds on
The Case of PayPal’s New (and Dull) Wordmark
Is Tech Forcing Designers to Gentrify? Let’s start with why I have gathered you here today: PayPal’s new rebrand. You’ve
How AI is Changing the Face of Branding and Design
(And Why We Shouldn’t Panic About Robots Taking Over Our Jobs) Artificial Intelligence (AI) is everywhere. It’s in our phones,
Signs It’s Time to Rebrand Your Business: A Practical Guide
Every brand evolves, just like people and businesses do. But how do you know when it’s time to take that
Lost in branding? Find clarity here.
I’ve said it before, and I’ll say it again—’brand’ is one of those words that gets tossed around a lot,