Consol

CONSOL is a luxury outdoor furniture brand that balances serenity and natural elegance with a touch of playfulness. Inspired by the calming beauty of nature, CONSOL’s design language is simple yet sophisticated, offering customers high-quality pieces that feel both timeless and modern. The brand’s soft, earthy tones and fluid forms bring a sense of calm, while a playful voice add a lighthearted touch.

We were responsible for crafting both the brand’s identity and its name. The name ‘CONSOL’ is a play on ‘console,’ a common piece of furniture, and the Spanish phrase ‘con sol,’ simply meaning ‘with sun,’ perfect for an outdoor furniture brand. The stacked logo design is a reflection of the layered nature of consoles themselves, while also evoking a sense of structure and balance. The vision was to create a brand that feels luxurious yet approachable, combining natural serenity with a playful attitude that invites people to enjoy outdoor living in style.