We were responsible for crafting both the brand’s identity and its name. The name ‘CONSOL’ is a play on ‘console,’ a common piece of furniture, and the Spanish phrase ‘con sol,’ simply meaning ‘with sun,’ perfect for an outdoor furniture brand. The stacked logo design is a reflection of the layered nature of consoles themselves, while also evoking a sense of structure and balance. The vision was to create a brand that feels luxurious yet approachable, combining natural serenity with a playful attitude that invites people to enjoy outdoor living in style.